iran food & hospitality

For the 20th edition of iran food + hospitality the number of exhibitors went up 29.8% compared to last year. The event was held on the Tehran International Fairgrounds on 28–31 May 2013. Iran’s leading food and hospitality event was organized by Palar Samaneh of Tehran and fairtrade of Germany.

405 exhibitors from 9 countries presented their latest food products and catering solutions this year compared to 312 exhibitors in 2012.

iran food + hospitality 2013 again took place concurrently with iran food + bev tec  (271 exhibitors from 12 countries, up 12%) and iran agro (69 exhibitors from 9 countries, up 21%), the three dedicated events building the frame of “iran agrofood 2013” with altogether 745 exhibitors from 19 countries compared to 611 exhibitors in 2012, a plus of 22%.

The 20th iran food + hospitality 2013 provided an ideal business platform for new product launches and impressive presentations, a perfect place to meet all of the Iranian and international top-level decision-makers from the trade, the food service and catering market in one place.

Trade visitors in particular were keen to find out about innovative food products and catering ideas as a new product can have a massive market impact. In such a situation, being involved right from the start at iran food + hospitality, can translate into a huge competitive advantage. As many of the products presented at this show were not designed only for the Iranian or Middle Eastern markets, the range of products is correspondingly broad and fully covers regional and international trends. They include health-related products, target group-specific products, convenience products, sustainability concepts and organic products.



Online Market Place. After the successful launch in 2012 the iran food + hospitality Online Market Place has again been established for this year’s edition. The iran food + hospitality interactive online community allows exhibitors and visitors to connect before, during and after the event. www.visit.iran-foodhospitality.com

UFI Approved Event. iran food + hospitality is an ‘UFI Approved Event’ as the organisers have earned this quality label for iran food & hospitality in October 2009 as “certification of the highest level of professional exhibition standards” (UFI The Global Association of the Exhibition Industry).

Full institutional backing. iran food + hospitality is held under the auspices of the Iranian ministry of jihad – agriculture and the ministry of industries and mines. Many national and international market leaders participated, as well as a large number of group pavilions.

Food trade with Iran: a 12.4 billion US$ business! The Iranian food market is the most important one in the entire Middle East. According to the United Nations Commodity Trade Statistics Database, the Iranian food and beverage trading makes up for a 12.4 billion US$ business (2010). This tremendous amount is composed by food imports worth 7.37 billion US$ and food exports of 5.04 billion US$.The sheer volume of 12.4 billion US$ (2010) in food trade with Iran underlines the importance of iran food + hospitality, the International Food, Beverages & Hospitality Trade Fair.

Iran’s food imports total 7.371 billion US$ in 2010
Up nearly five times from 1.500 billion US$ in 2007

Since the Iranian government has lifted the import restrictions on food products in 2003, imports of food and drink products are increasing year by year. Especially producers of meat, ready to eat-meals, tea and coffee, vegetables, milk and cream, fish, non-alcoholic beverages and fruit and vegetable juices, fruit, cereals, chocolate and confectionery, cheese, curd and many other products note an enormous boost of their sales activities in Iran.

Within 3 years for instance, between 2007 and 2010, Iranian food and beverage imports increased by 491% (!), from 1.500 billion US$ to 7.371 billion US$.  

Please view details of Iran’s food imports according to the United Nations Commodity Trade Statistics Database.

Major figures on Iran’s food industry (Iranian Food Industry Organizations Assembly)

• 12,198 food and beverage producing companies: 12% of the entire industrial sector
• 328,000 employees: 16.1% of the workforce of the Iranian industry
• 7.7 billion US$ total investment in the food sector: around 18% of total investment in industrial sector

Review iran food + hospitality 2012. For full details of the 2012 event including all figures, testimonials, the evaluation of the visitors’ and the exhibitors’ survey as well as the exhibitors’ satisfaction ratings, please view the Post Show Report. For further impressions please click on the gallery.

Exhibitors’ satisfaction ratings. 79.2% of the exhibitors would recommend iran food + hospitality.