The 18th iran food + hospitality in 2011 to service the ever growing Iranian food service, trade and catering market

361 exhibitors (+25.8%) from 16 countries and 43,589 visitors (+32.7%) in 2010  

Iran’s leading food and hospitality event keeps on growing.  After an increase of 34 % in exhibitor numbers in 2009 (287 exhibitors from 13 countries after 214 exhibitors from 8 countries in 2008),  the organisers Palar Samaneh from Tehran and fairtrade of Germany welcomed 361 exhibitors (+25.8%) from 16 countries at iran food + hospitality 2010, and again expect double-digit growth for 2011, as an indicator of the ever growing Iranian food service, trade and catering market.

Being Iran’s most important food, beverage and hospitality trade fair, iran food + hospitality 2011 has now been scheduled to take place at the Tehran International Fairgrounds on May 29 to June 01, 2011. The event will be held under the auspices of the Iranian ministry of jihad – agriculture and the ministry of industries and mines.
 
The 18th International Food, Beverages & Hospitality Trade Fair is the ideal venue for new product launches and impressive presentations, a perfect place to meet all of the Iranian and international top-level decision-makers from the trade, the food service and catering market in one place.

According to official figures of the IIEC Iran International Exhibition Co.- 43,589 visitors (+32.7%) had been registered in 2010 for the three events iran food + hospitality, iran food + bev tec and iran agro 2010.

The most important visitor groups:

• 17,511 private sector CEOs, GMs, commercial and purchasing directors, …;
• 8,871 governmental sector officers
• 5,643 university and research sector, professors, students, …
• 11,564 public visitors.

 
Notable European and Asian food producers and foreign trade organisations from Austria, China, France, India, Italy, Spain, Taiwan and Turkey have already reserved space for iran food + hospitality 2011. This comes at no surprise as 94.4% of the exhibitors would recommend iran food + hospitality.

iran food + hospitality 2010 is organised by Palar Samaneh of Tehran and the German trade fair specialists fairtradeabout fairtrade . In October 2009, the organisers have “earned the ‘UFI Approved Event’ quality label for iran food + hospitality as certification of the highest level of professional exhibition standards” ( - external-link-new-window "Opens external link in new window">UFI The Global Association of the Exhibition Industry).

Trade visitors in particular are keen to find out about innovative food products and catering ideas as a new product can have a massive market impact. In such a situation, being involved right from the start at iran food + hospitality, can translate into a huge competitive advantage. As many of the products presented at this show were not designed only for the Iranian or Middle Eastern markets, the range of products is correspondingly broad and fully covers regional and international trends. They include health-related products, target group-specific products, convenience products, sustainability concepts and organic products.

To create valuable synergies for exhibitors and trade visitors alike, “iran food + hospitality” takes place concurrently with “iran food + bev tec 2011” (379 exhibitors from 25 countries in 2010) and “iran agro 2011” (83 exhibitors from 13 countries in 2010), the three dedicated events building the frame of “iran agrofood 2011” with altogether 823 exhibitors (+ 21.9 %) from 31 countries, compared to 676 exhibitors from 24 countries in 2009.
 
Since the Iranian government has lifted the import restrictions on food products in 2003, imports of food and drink products are increasing year by year. Especially producers of canned foods, non-alcoholic drinks, convenience foods, groceries, flavours and additives, sweets and chocolates note an enormous boost of their sales activities in Iran. Within 2 years for instance, between 2005/06 and 2007/08, imports increased by 114 %, from US $ 698.7 million to US $ 1,500.1 billion.