iran food & hospitality

The Iranian food market is the most important one in the entire Middle East. 

According to the United Nations Commodity Trade Statistics Database, the Iranian food and beverage trading makes up for a 12.4 billion US$ business (2010). This tremendous amount is composed by food imports worth 7.37 billion US$ and food exports of 5.04 billion US$.

The sheer volume of 12.4 billion US$ (2010) in food trade with Iran underlines the importance of iran food + hospitality 2012, the 19th International Food, Beverages & Hospitality Trade. 

Iran’s food imports total 7.371 billion US$ in 2010

Up nearly five times from 1.500 billion US$ in 2007

Since the Iranian government has lifted the import restrictions on food products in 2003, imports of food and drink products are increasing year by year. Especially producers of meat, ready to eat-meals, tea and coffee, vegetables, milk and cream, fish, non-alcoholic beverages and fruit and vegetable juices, fruit, cereals, chocolate and confectionery, cheese, curd and many other products note an enormous boost of their sales activities in Iran. 

Within 3 years for instance, between 2007 and 2010, Iranian food and beverage imports increased by 491% (!), from 1.500 billion US$ to 7.371 billion US$.  

Please view details of Iran’s food imports according to the United Nations Commodity Trade Statistics Database here.

Major figures on Iran’s food industry (Iranian Food Industry Organizations Assembly)

• 12,198 food and beverage producing companies: 12% of the entire industrial sector
• 328,000 employees: 16.1% of the workforce of the Iranian industry
• 7.7 billion US$ total investment in the food sector: around 18% of total investment in industrial sector

The 19th iran food + hospitality is the ideal venue for new product launches and impressive presentations, a perfect place to meet all of the Iranian and international top-level decision-makers from the trade, the food service and catering market in one place. The event will be held under the auspices of the Iranian ministry of jihad - agriculture. 

iran food + hospitality keeps on growing, as an indicator of the ever growing Iranian food service, trade and catering market. For the upcoming event more than 30,000 visitors and 500+ exhibitors are expected. The event will be held under the auspices of the Iranian ministry of jihad – agriculture and the ministry of industry, mine and trade.

To create valuable synergies for exhibitors and trade visitors alike, iran food + hospitality takes place concurrently with “iran food + bev tec 2012” (328 exhibitors from 22 countries in 2011) and “iran agro 2012” (122 exhibitors from 7 countries), the three dedicated events building the frame of “iran agrofood” with altogether 923 exhibitors (+12.2% in 2011 compared to 2010). 

473 exhibitors (+ 31.0%) from 20 countries displayed their food and beverages products to 31,831 visitors

In 2011, a record number of 473 exhibitors from 20 countries have participated, a plus of 31 % compared to 361 exhibitors from 16 in 2010. Newcomers included an official Australian and an official Italian pavilion. The leading trade show for the country’s food, beverages and hospitality market took place at the Tehran International Fairgrounds from 06 – 09 June 2011. 

After the 2010 event, exhibitors had encouraged the organisers to reduce the number of public visitors and at the same time increase the number of qualified visitors. With 31,831 trade visitors, this target has been achieved in 2011. Being an ufi Approved Event, all visitor and exhibitor numbers have been verified and audited by independent auditors.

Organised by Palar Samaneh of Tehran and fairtrade of Germany, the 18th iran food + hospitality 2011 was the ideal venue. iran food + hospitality was held under the auspices of the Iranian ministry of jihad – agriculture and the ministry of industries and mines.
 
The exhibition was officially opened by Hamid Safdel, Deputy Minister of Commerce and President of the Iranian Trade Promotion Organization, Mr. Rejaie, Head of Agricultural Commission of the Parliament and Mr. Akbarpour, Managing Director of the Iran International Exhibition Center, Antonio Avallone, Director of the Italian Institute for Foreign Trade ICE in Tehran and by the organisers Shahrooz Shahverdi of Palar Samaneh, Tehran and Martin Maerz of fairtrade Messe in Germany.

Many national and international market leaders took part, as well as a large number of international group participations including first-timers Australia and Italy. 

• Australia participated with 3 companies on 36 sqm through Meat & Livestock Australia
• Austria took part with 2 companies on 45 sqm through Gesell Co. and fairtrade
• China had booked 54 sqm for 3 companies through fairtrade China
• India participated with 3 companies occupying 64 sqm through CJ Exhibitions
• The Italian Institute for Foreign Trade ICE and their Trade & Promotion Section ICE Tehran took part on 70m sqm with altogether 9 companies.
• Syria participated on 144 sqm with a group of companies through the Public Establishment for International Fairs & Exhibitions
• Thailand had booked 102 sqm for 10 companies through the Thai Ministry of Commerce - Department of Export Promotion and the Thai Embassy Tehran
• and Turkey participated through Forum Fairs on 272 sqm with 10 companies

Many of the products presented at this show were not only designed for the Iranian or Middle Eastern markets, the range of products is broad and covers regional and international trends. They include health-related products, target group-specific products, convenience products, sustainability concepts and organic products.